Commitment to Excellence

Over the summer, the National Association of REALTORS® launched the C3 Challenge to all REALTOR® brokerages, local associations, and state associations across the nation.  This innovative grant competition encouraged the REALTOR® Association of Central Massachusetts to cultivate interest in C2EX, communicate the benefits of participation, and celebrate the success of their members and agents who are holding themselves to a higher professional standard.

Announced on November 7, at the National REALTOR® Conference and Expo, the REALTOR® Association of Central Massachusetts received $10,000 for their efforts in promoting and endorsing the Commitment to Excellence program.  This program, being recently recognized as a 2019 Learning! 100 award winner — joining past winners, such as Amazon, AT&T, and the American Heart Association — honors organizations for fostering a culture of professional growth, innovation, and organizational performance.

The Commitment to Excellence endorsement goes to REALTORS® who have demonstrated knowledge and competency in 10 core areas of real estate practice (11 for brokers).  More than 35,000 REALTORS® have started their C2EX journey.  We are proud to say 35 of our members have completed the Commitment to Excellence and 156 members are on their way to completion!

Did you know our Association is leading the National average for Commitment to Excellence (C2Ex) Training Completion?

NAR introduces Commitment to Excellence (C2EX), a program that empowers REALTORS® to demonstrate their professionalism and commitment to conducting business at the highest standards. NAR members to assess their expertise in 10
(11 for brokers) elements of professionalism ranging from customer service to
use of technology.
This innovative engagement tool encourages participation in all levels of the
REALTOR® organization. It’s not a designation or a course. It’s not a requirement,
but a benefit available to all NAR members at no additional cost.
To get started, log in to and take the self-assessment that measures your proficiency in each of the elements of professionalism, known as the C2EX Competencies. Based on your results, the platform will generate customized learning paths, recommend experiences, and provide tools and resources to increase your knowledge and enhance your skill sets.